( For fashion & apparel DTC brands )

Monthly profit analytics for fashion brands. We turn your messy data into clear monthly decisions that protect your margin.

How it works

Revenue isn't profit.

( 01 ) — The problem

Most fashion founders are flying blind on the numbers that actually matter.

  • / 01

    You watch revenue, not profit.

    Top-line growth feels good — until returns, discounts, and ad spend eat your margin.

  • / 02

    SKU and channel blind spots.

    You don't know which products or channels make money after COGS, shipping, and returns.

  • / 03

    Marketing spend guesswork.

    You're funding campaigns that look good on ROAS but quietly destroy profitability.

( 02 ) — The deliverable

What you get each month

  • 01 / 05

    Profitability dashboard

    Margin by product, channel, and campaign — after COGS, shipping, returns, discounts, and ad spend.

    Margin by SKU & channel
  • 02 / 05

    Marketing efficiency review

    ROAS, MER, payback period — what's wasted vs. what's underfunded.

    ROAS · MER · Payback
  • 03 / 05

    Customer economics

    New vs. returning, repeat rate, AOV, and your top and bottom SKUs.

    LTV · AOV · Repeat rate
  • 04 / 05

    Do / Stop / Test memo

    A one-page monthly brief with concrete decisions in plain language.

    One page, plain English
  • 05 / 05

    30-minute walkthrough call

    We walk through the numbers together so you leave with clarity, not homework.

    Every month, together
  • In short

    You don't get spreadsheets. You get decisions.

( 03 ) — Process

How it works

From first call to monthly clarity — three steps, no homework on your side.

  1. 01

    Free profit call

    We look at your current numbers and identify where the gaps are — no pitch, just clarity.

  2. 02

    Profit audit

    A one-time deep-dive into your real profitability using your own data.

  3. 03

    Monthly Atelier Margin

    Ongoing monitoring so you always know what's working — and what to stop.

( 04 ) — Engagement

Transparent pricing

No hidden fees. No long contracts. Start with a conversation.

Pulse

Sub-€50k/mo brands

  • Monthly profitability dashboard
  • Marketing efficiency review
  • Do / Stop / Test memo
  • 30-min walkthrough call
€750/mo

Pulse+

Most popular

€50–200k/mo brands

  • Everything in Pulse
  • Customer economics deep-dive
  • Channel & campaign breakdown
  • Priority support
€1,500/mo

Command

€200k+/mo brands

  • Everything in Pulse+
  • Multi-brand or multi-market view
  • Custom reporting cadence
  • Strategic margin planning
€2,500–3,000/mo

Most brands start with a one-time Profit Audit (€500–750) before going monthly.

Vitoria, founder of Atelier Margin

Vitoria — Founder

Atelier Margin

( 05 ) — The analyst

Built for fashion founders who want clarity

I help fashion and apparel DTC brands understand what's actually profitable — not what looks good on a revenue chart.

With an analytical background and a plain-language approach, I turn messy Shopify, ad platform, and ops data into monthly decisions you can act on immediately. No jargon, no vanity metrics.

— Vitoria

( 06 ) — Next step

Book a free 30-minute profit call. We'll look at where you are today and whether Atelier Margin is the right fit.

Or email hello@ateliermargin.com